For HVAC, Plumbing, Electrical, Remodeling and Roofing Companies
Get You More Qualified Appointments Without Spending on Ads or Buying Leads
You pay per qualified appointment. No setup fee. No retainer. No ad spend fees. Just homeowners who know your name, know what you do, and want you at their door. We guarantee the number. Miss it, and we work for free until we hit it.
Trusted by 30+ home service companies across the US
01 / Why your calendar isn't full
You don't have a lead problem. You have a leaky bucket
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30+
Home service clients
5 min
Lead gets a call within 5 minutes if they don't reply to our text
$0
Setup fees or monthly retainer
100%
Guaranteed: we work free until your appointments are delivered
Friendly Pro Services
Kasselwood Fabricators
Adams Services Co.
Ampere Electric
Seven Petal Electric
Century Concrete Design
Friendly Pro Services
Kasselwood Fabricators
Adams Services Co.
Ampere Electric
Seven Petal Electric
Century Concrete Design
01 / Why your calendar isn't full
You don't have a lead problem. You have a leaky bucket
Most home service companies run ads, or pay someone to run them. The leads come in. But there's no system behind the ads to catch them. So you pour more money in the top, and it runs out the bottom.
Here's what usually happens:
A homeowner taps your ad, and your website takes forever to load on their phone. They hit back.
They find your site, but there's no contact form. Or the form asks for their life story, so they quit halfway.
They call at 7 PM. It goes to voicemail. They call the next company on the list.
They fill out your form, and nobody gets back to them for hours. By then they've talked to three other companies.
They don't book on the first contact, and nobody follows up again.
They look you up on Google and find a handful of reviews, while the company down the street has hundreds.
They finally book. Your tech shows up, and the homeowner says, "Sorry, who are you again?"
Or your team gets in front of them, but can't close.
Meanwhile, hundreds of past customers and old quotes sit in your CRM, and nobody talks to them.
What this leads to:
Clicks that never turn into jobs
Holes in your calendar, even in busy season
Competitors booking jobs you paid to find
Spending more on ads to cover the leaks
The Crafty way: plug every leak
The leak
What it costs you
The fix
Slow site, not built for phones
Visitors leave before the page loads
The Website: Mobile + Load-Speed Optimized
No contact form, or one that's too long
Interested people never reach out
Website with a short, simple booking form
Calls going to voicemail
After-hours and on-the-job calls go to competitors
Missed-Call Text-Back / AI Receptionist
No speed to lead
Leads cool off while you're on a job
Speed to Lead Agent: text right away, call within 5 minutes
No follow-up
Leads who weren't ready on day one never hear from you again
Nurturing Agent: up to 6 follow-ups
Not enough reviews
Homeowners pick the company with more stars
Reviews & Referrals
Team can't close
Good appointments turn into "we'll think about it"
AI Sales Coach
Leads don't recognize you
Wasted trips and awkward doorsteps
AI receptionist qualification + nurturing
Old customers and quotes ignored
Money you already paid for, sitting in the CRM
Database Reactivation
Fix the leaks first. Then every dollar you spend on ads actually turns into jobs.
Some companies want a full calendar and don't care how we get there. Others already have leads and just need one leak fixed. Pick your lane.
Most Popular
Pay Per Appointment
We fill your calendar with qualified appointments. You only pay for the ones we deliver.
No ad spend fees. No setup fees. No monthly retainer. No fixed price. You pay per qualified appointment.
Why we built it this way
Problem
You pay before you see a single job.
Most agencies charge setup fees, monthly fees, retainers, booking fees, or pay per lead. You're out thousands before anyone shows up.
Our fix
You pay only per qualified appointment. No appointment, no charge.
Problem
Leads aren't appointments.
You get leads, but you can't turn them into appointments. Tire kickers eat your day.
Our fix
Every lead goes through a qualification form with our AI receptionist. Tire kickers get filtered out before they reach your calendar.
Problem
They don't even know who you are.
Leads from other companies don't recognize you when you show up at the house.
Our fix
Our appointments know your company name, understand what you do, and want to work with you. That's what qualified means.
Problem
Slow follow-up lets leads go cold.
People fill out a form, then life gets busy. If you don't reach them fast, the moment is gone.
Our fix
We text them the second they submit, call within 5 minutes if they don't reply, and follow up up to 6 times.
Problem
No guarantee, so no trust.
Most owners don't trust marketing agencies anymore, because nobody guarantees anything.
Our fix
We guarantee the number of appointments we agree on. If we miss, we work for free until we hit it. No questions asked.
What's included
01
AI Ads + Website Optimization
We run ads that pre-qualify people before they ever click, and we tune your website to load fast, work on a phone, and make booking easy.
02
Speed to Lead + Nurturing Agent
The moment someone fills out your form, we text them. If they don't reply, we call within 5 minutes. Then the Nurturing Agent follows up up to 6 times.
03
AI Sales Coaching System
A booked appointment only pays if you close it. Our AI coach roleplays with your team and grades your sales calls against a proven process.
Typical Marketing Agency vs Crafty
Category
Typical agency
Crafty Automation
How you pay
Setup fees, retainers, booking fees
Only per qualified appointment
Setup fee
Yes
$0
Monthly retainer
Yes
$0
Pricing model
Pay per lead, fixed price
No fixed price. Pay per result
Lead quality
Unqualified tire kickers
AI receptionist filters tire kickers
Do they know you?
"Sorry, who are you?" at the door
They know your name and want to work with you
Follow-up
Slow, maybe once
Text right away, call in 5 min, up to 6 follow-ups
Guarantee
None. Blame the market
Agreed number, or we work free until we hit it
The Guarantee: We agree on a number of qualified appointments up front. If we don't hit it, we keep working for free until we do. No questions asked.
Every part of our system is sold on its own. Already have leads coming in? Plug the leak that's costing you the most.
Leak 01 · The Outreach Specialist
Database Reactivation
"I forgot they existed."
We plug our AI into your list of past customers and old leads, start real conversations, and book the ones who are ready. Jobs from customers you already paid to get, with no new ad spend.
Not sure which leak is costing you the most? We'll find it on the call.
Pay Per Appointment
Standalone Services
Best for
Companies that want a full calendar, done for them
Companies that want to fix one or more specific leaks
What you get
The complete system: ads, website, speed to lead, nurturing, sales coaching
Any of the 7 services, on their own
How you pay
Per qualified appointment
Per service
Setup fee
None
Varies by service
Guarantee
Yes, agreed number of appointments
Per service scope
04 / How it works
From first click to a homeowner who's expecting you
01
Strategy call
We learn your trade, service area, average job, and how many appointments you can handle. We find your biggest leaks. Then we agree on a number.
02
We build your system
Ads, website fixes, AI receptionist, speed-to-lead texts and calls, follow-up. We set it all up and connect it to your calendar. You don't touch the tech.
03
Leads get qualified, fast
Every lead gets a text right away and a call within 5 minutes if they don't reply. Our AI asks the qualification questions and filters out tire kickers.
04
You show up and close
Qualified appointments land on your calendar with reminders sent. You show up to a homeowner who knows your name. We coach your team to close more.
Don't take our word for it. Look at their calendars.
Booked 3 months ahead
Kasselwood Fabricators
Renovation & Cabinetry · Montreal, QC
What we helped with
Kasselwood had old quotes sitting in their CRM, not enough reviews, slow form follow-up, and after-hours calls going to voicemail. We plugged all four leaks: database reactivation, automated reviews and referrals, a speed to lead agent that calls new leads within 60 seconds and follows up up to 6 times, and an AI receptionist for after-hours calls.
The result: Booked 3 months out. One night a homeowner called after hours, our AI receptionist booked them, and Kasselwood closed the kitchen remodel before that homeowner called anyone else.
Friendly Pro was paying for ads while old leads sat untouched in their CRM: people who went quiet after the first call or after hearing the price. We started there, reactivating those old leads with our AI, alongside fixes for after-hours calls, slow form replies, and follow-up.
The result: Old leads turned into booked appointments and sold jobs, water heaters included. By August they were booked out 3 weeks ahead.
No setup fees, no retainers, no ad spend fees. You pay for qualified appointments.
02
Built for home service companies.
HVAC, plumbing, electrical, remodeling and roofing. We know a no-heat call is different from a kitchen remodel quote.
03
You stay in control.
The AI handles the first reply, the follow-up, the booking and the reminders. Anything it can't handle comes straight to you.
What you get
Guaranteed appointment number, or we work free until we hit it
No setup fees, no monthly retainer
Leads texted right away, called within 5 minutes
Up to 6 follow-ups on every lead
Tire kickers filtered before they hit your calendar
Works with the tools you already use
Questions
Straight answers.
We agree on a price per qualified appointment and a target number before we start. We run the ads, follow up with every lead, and book them on your calendar. You pay for the qualified appointments we deliver. No setup fee, no monthly retainer, no ad spend fees.
Because you shouldn't pay before you see results. Most agencies charge setup fees, monthly fees, retainers, booking fees, or per lead. We charge only per qualified appointment.
A homeowner who went through our AI receptionist's qualification questions, is in your service area, needs the service you offer, knows your company name, and booked a time with you. Not a shared lead. Not someone who just wanted a price. We set the exact criteria with you on the first call.
Usually it's tire kickers and slow follow-up. Every lead we send runs through a qualification form with our AI receptionist first, so the people on your calendar are ready to talk.
Yes. Leads bought from other companies often don't recognize you at the door. Our appointments know your company name, understand what you do, and chose to book with you.
The moment a lead fills out your form, our Speed to Lead Agent texts them. If they don't reply, it calls them within 5 minutes. Then our Nurturing Agent follows up up to 6 times until they book. Leads get busy with life, so speed matters.
We agree on a number of qualified appointments up front. If we don't hit it, we keep working for free until we do. No questions asked.
No setup fees, no monthly retainer, and no fixed price on Pay Per Appointment. You pay per result. We'll walk you through the specifics on the strategy call.
HVAC, plumbing, electrical, remodeling and roofing companies across the US. If you do in-home work and want more booked jobs, we should talk.
We reach out to your past customers and old leads, the ones sitting in your CRM or phone, and find who needs work now. The AI qualifies them, books them, and reminds them. It's the fastest way for an established company to get jobs without spending a dollar on new ads.
If you want a full calendar and don't want to manage anything, go with Pay Per Appointment. If you already get leads but lose them somewhere, pick the standalone service that fixes that leak. Not sure? We'll tell you on the call.
Database Reactivation is usually the fastest, since those people already know you. Most companies see their first booked appointments within a few weeks of going live. We'll confirm a timeline for your business on the strategy call.
No. If you don't have one, or yours is slow or hard to use on a phone, we build or fix it. It's part of the full system, and you can buy it on its own.
No. It texts and talks like a friendly person from your office, using your company name. Anything it can't answer gets passed to you.
Ready when you are
Let's fill your calendar
Book a free 15-minute call. We'll show you where your leads are leaking and how many qualified appointments we can guarantee for your company.
On the call, you get:
A quick look at where you're losing leads today
A Google and website visibility check
A guaranteed appointment number for your business
A clear plan: full system or one fix
No setup fees · No retainers · No pressure
Pick a time that works for you
Direct calendar booking. 15 minutes. We'll come prepared with a quick look at your current setup.
Years of customersYou've been in business a long time. Past customers, old quotes, and leads that went quiet are sitting in your CRM, your phone, or a spreadsheet.
One touch, then nothingMost owners reach out to old leads once, usually by email, and nobody reads it.
It takes more touchesMost people need several touches before they book. One email doesn't cut it.
Looking in the wrong placeYou keep paying for new leads while the people who already know you go untouched.
What we do
We plug our AI into your list of past customers and old leads, then reach out by text, email and calls on a set schedule. It starts real conversations, finds who needs work now, and asks the qualification questions. When someone's ready, it books them on your calendar, sends reminders, and gets them to show up. Our emails teach first, then build trust, then share social proof. No discount blasts.
What's included
List cleanup and import from your CRM, phone, or spreadsheet
Personalized text, email and call sequences
AI qualification and booking straight to your calendar
Appointment reminders to cut no-shows
Auto re-book: if someone no-shows, it reaches out again
The outcome: jobs from customers you already paid to get, without spending a dollar on new ads.
The problem: your website loses people before they reach out
Load speedIf your site is slow, homeowners hit back before it even opens.
MobileMost people find you on their phone. A site built for a desktop is hard to use on a phone, so they leave for a competitor whose site works.
Contact formThere's no form, the form is buried, or it asks for their life story.
No clear next stepVisitors can't tell how to book, call, or get a quote.
What we do
We build or rebuild your site to load fast, look right on any phone, and make booking the obvious next step. We replace long forms with a short one people actually finish, put your phone number and booking button where thumbs can reach them, and set up the pages Google needs to rank you in your local map pack.
What's included
Fast, mobile-first design built around your services and service area
Short booking form connected to our follow-up system
Click-to-call and booking buttons on every page
Local SEO setup for the map pack
Speed and mobile testing before launch
The outcome: more of the people who land on your site actually call or book, and more people find you on Google in the first place.
Reviews decideHomeowners check Google reviews before they call.
Hundreds of jobs, few reviewsYou've done the work, but your profile doesn't show it.
QR codes backfireAnyone can scan and post, including upset customers.
Asking doesn't workLeaving a review is a hassle, so they mean to and never do.
No referral askHappy customers would send friends, but nobody asks them.
What we do
Right after a job is done, we text the customer and ask them to rate it from 1 to 5. A 4 or 5 gets a one-tap link to leave a Google review. A 1 to 3 comes straight to you, so you can make it right before it goes public. We reply to new reviews for you. Then we ask happy customers for referrals, with a simple reward.
What's included
Automatic review request after every completed job
Private feedback route for unhappy customers
One-tap Google review link
Automatic review replies
Referral campaign with a reward of your choice
The outcome: more 5-star reviews, a higher local ranking, and free referral leads without extra ad spend.
The problem: leads going cold before anyone answers
Slow repliesMost companies take hours, sometimes a day, to answer a website form.
One touch onlyIf they do follow up, it's usually once.
Speed wins the jobThe first company to reply usually gets the job.
You're on a jobYou and your team can't stop work every time a form comes in.
What we do
We plug our AI into your website form. Every new lead gets a text the moment they submit. If they don't reply, they get a call within 5 minutes. Then our Nurturing Agent follows up up to 6 times across text, email and calls, answers questions, qualifies them, and books them.
What's included
Speed to Lead Agent: instant text, call within 5 minutes
Nurturing Agent: up to 6 follow-ups
Qualification questions that filter out tire kickers
Booking straight to your calendar, plus reminders and rebooking
The outcome: leads stop going cold, and you get back to doing what you do best.
On the jobYou're on a roof, under a sink, or in a crawlspace when the phone rings.
After hoursA homeowner calls at 8 PM. It rolls to voicemail, and 20 minutes later they're booking with your competitor.
Your CSR is slammedEven with office staff, calls get missed at lunch, on weekends, and during busy season.
What we do
Our AI receptionist answers every call, day or night. It qualifies the caller, books the appointment, and sends a text to confirm it. If they no-show, it handles the reschedule. It answers common questions about your services, hours and service area. If it can't book, it takes a message. And if a call is ever missed, it texts the caller back right away.
What's included
24/7 AI receptionist trained on your company
Missed-call text-back
Booking, confirmation texts and rescheduling
Answers to your most common questions
Messages and call summaries sent to you
The outcome: no more lost jobs from missed calls, even at 8 PM on a Saturday.
Never trainedMost techs, estimators and comfort advisors were never taught how to sell.
No processEvery person runs the appointment their own way, and results swing all over the place.
"We'll think about it"Good appointments end without a decision, and nobody knows why.
Education closesThe less a homeowner understands your offer, the harder they are to close.
What we do
Our AI sales coach roleplays with you and your team on the sales process: the intro, the questions, the price, the objections. Your team uploads recorded sales calls, and the AI grades them against a proven script. Then it tells each person exactly what to do better next time.
What's included
Roleplay practice for owners, techs and estimators
Call grading against a proven home service sales process
Clear feedback on every call
A simple script your team can follow
The outcome: your team closes more of the appointments you already have, and stops losing jobs it should have won.
Spending every monthMost home service companies spend thousands a month on marketing.
Slow loadPeople click the ad and leave before the site even loads.
Not mobile readyThe ones who stay land on a site that's hard to use on a phone.
No clear next stepThey can't find where to leave their info, or have no reason to.
No reviewsThey look you up on Google and find few reviews, or can't find you at all.
Dead databaseNobody asks happy customers for referrals, and the big customer list gets one email a year.
What we do
We run Meta (Facebook and Instagram) and Google ads built for your trade and service area. Our ads use short questionnaires and quizzes that pre-qualify homeowners: we ask about the job, the timeline, and the address, and filter out low-intent clicks. Every lead goes straight into our Speed to Lead and Nurturing Agents.
What's included
Ad strategy, creative and copy for your trade
Pre-qualifying questionnaires and quizzes
Campaign management and testing
Instant follow-up and nurturing on every lead
Clear reporting on booked appointments, not just clicks
The outcome: ad spend that turns into booked appointments, not just clicks.
Case Study
Case Study
Case Study