The Partnership
Adams Services Co. has served Tuscaloosa, Birmingham and central Alabama since 1982. They handle heating and cooling, duct cleaning, indoor air quality, generators and electrical work for homes and businesses, and they offer maintenance plans with financing.
The Challenge: A Big Customer List and Not Enough Plan Members
Decades of customers is a big list to work with.
After four decades in business, Adams had a long list of past customers. A maintenance plan is the best way to keep those customers coming back every season, but most of that list wasn't on a plan, and nobody was reaching out to them. On top of that, visitors landing on the website had no fast way to get answers outside office hours.
The Approach: Website, Reactivation and a Chat Agent
The Adams Services website.
The Website
A new site built to load fast, work on phones, and make booking easy.
Database Reactivation
Email and SMS campaigns to past customers to grow the HVAC maintenance plan.
AI Chat Agent
Answers website visitors 24/7 and captures leads.
Booking & Follow-up
Interested customers booked straight to the calendar.
The Results
Past customers came back into the maintenance plan through the email and SMS campaigns, and new website visitors now get answered on the spot instead of leaving.
Results Recap
- New website live
- Email and SMS reactivation campaigns running to past customers
- Maintenance plan grown from the existing customer list
- AI chat agent answering visitors around the clock
Where Adams Services Stands Now
The Adams Services team.
Adams now has a system that turns a 40-year customer list into recurring maintenance revenue, and a website that answers questions while the office is closed.