The Partnership
Kasselwood Fabricators is a Montreal residential and commercial general contractor. They do kitchens, bathrooms, basements, custom cabinetry and bespoke woodwork, plus commercial renovations and store millwork. Their work speaks for itself. The problem was everything that happened between a homeowner's first click and a signed job.
The Challenge: Four Leaks Between the Click and the Contract
Hundreds of finished projects, but not enough reviews to show it.
- Old quotes in the CRM: every quote that never closed was money they had already spent, sitting untouched.
- Reviews and referrals: hundreds of jobs done, but their online presence didn't show it, and happy customers had no reason to refer.
- Slow form follow-up: homeowners expected a call right away and got one within a day, or one follow-up and nothing after.
- After-hours calls: calls in the evening rolled to voicemail, and the homeowner booked an in-home estimate with someone else.
They could have hired another CSR, but a CSR can't work 24/7, costs another salary, takes time to train, and without a system can't track any of it.
The Approach: Four Systems, One Connected Setup
Kasselwood's website, now backed by instant follow-up.
We went the automation route and installed four systems that work together:
Database Reactivation
Personalized email, text and calls to old leads on a schedule. Educational first, then community, then social proof.
Reviews & Referrals
Review link the moment a job is done. Unhappy feedback comes to the team first. Referral rewards for happy customers.
Speed to Lead Agent
An AI agent calls every new form lead within 60 seconds and follows up up to 6 times.
AI Receptionist
Picks up every after-hours call, so no lead slips away.
The Results: Booked Three Months Out
Kasselwood is now booked three months ahead. The clearest moment came one night: a homeowner called after hours. Instead of voicemail, our AI receptionist answered, qualified them, and booked the appointment. Kasselwood closed that kitchen remodel before the homeowner called anyone else.
Results Recap
- Booked 3 months ahead
- After-hours kitchen remodel call booked and closed
- Every new form lead called within 60 seconds
- Up to 6 follow-ups on every lead
- Old quotes reactivated with a nurture-first sequence
- Review and referral requests sent after every job
Where Kasselwood Stands Now
Kitchens, bathrooms and basements, booked months in advance.
Kasselwood went from losing jobs to voicemail and slow replies to a calendar booked a full season out. Every call gets answered, every lead gets followed up, and every finished job asks for a review.